Finding the “perfect” diamond…. Is there such thing? The “perfect diamond” is part design and part understanding the 4 C’s of Diamonds: color, cut, carat, clarity. At I W Marks Jewelers we have reputable gemologists that can make the process easy. For the design, come into the store and pick from a wide selection, or let us know what your vision is and we will custom make any ring, necklace, earrings, or bracelet that you’d like. To start the process, the diamond needs to be selected. Here are a few charts to help. After you decide what shape and color that you’d like, you are now ready. Contact one of sales associates to help at firstname.lastname@example.org.