Education
We carefully inspect every diamond before accepting it to be presented in our stores. We select diamonds not just based on the statistics on a grading report; we choose them for stunning visual beauty as well. And two diamonds - even with virtually identical certification - can still look very different. That's the danger of buying online. And why you should buy with your eyes, not by the stats. At I W Marks we'll show you your diamond under a gemscope so you know exactly what you're getting.
Shopping For A Diamond
Q: What is the I W Marks Difference? Why should I Buy from I W Marks?
A: Selection - I W Marks carries hundreds of diamonds to choose from so you can easily compare diamonds side by side for visual beauty.
B: Quality - Our diamond buyers are very demanding and reject 9 out of 10 certified diamonds shown because they do not have enough visual beauty (they don't sparkle enough).
C: Price - I W Marks buys diamonds direct from sightholders all around the world which means we eliminate the middlemen and will pass those savings on to you.
D: Education - We strongly recommend you buy a diamond by seeing its visual beauty by using the tools of a professional diamond buyer. Even diamonds with the same exact weight and letter grades can be visually very different when compared side-by-side in person.
We understand how important this purchase is. We're here to try to remove the stress, make you feel comfortable and at ease, and hopefully inject a little fun. So give us a call or set up an appointment so that we can help make your dream of the perfect engagement ring come true.
